Marketing, Promotion & Publicity BUS1060T

$3,895$4,495

For Credit: $4495
Not For Credit: $3895

This course will provide students with a detailed description of the infrastructure of the music industry and the roles of various music industry organizations, companies, and professionals in acting as support staff to musicians.

During this course, students will be introduced to the types of managers, including personal business and tour managers; the roles of talent agents and booking agencies; record companies and their artist & repertoire and artist development representatives; publishers and music publishing companies; promoters, presenters and event planners; music supervisors for film & television; studio managers and session contractors; music producers, and content creators for internet and video games; unions and performing rights.
For Credit
Not For Credit
Clear

Virtual Classroom Schedule

This course is delivered in a Virtual Classroom format. During classes, you will be able to interact with your instructor and peers in real-time through online tools and course software. The course has an assigned class schedule, evaluation dates, and assignment due dates. All classes are recorded and posted to your course page to review any content you may have missed. To get the most out of this course we strongly recommend you attend all classes. Please check the posted class schedule before you enroll. If you have any questions, please do not hesitate to contact our admissions team at admissions@metalworksinstitute.com.

Check The Schedule
Tue 19

Marketing, Promotion & Publicity BUS1060T

January 19 @ 7:00 pm - 9:00 pm EST
Wed 20

Marketing, Promotion & Publicity BUS1060T

January 20 @ 10:00 am - 12:00 pm EST
Tue 26

Marketing, Promotion & Publicity BUS1060T

January 26 @ 7:00 pm - 9:00 pm EST
Wed 27

Marketing, Promotion & Publicity BUS1060T

January 27 @ 10:00 am - 12:00 pm EST
Feb 02

Marketing, Promotion & Publicity BUS1060T

February 2 @ 7:00 pm - 9:00 pm EST
Feb 03

Marketing, Promotion & Publicity BUS1060T

February 3 @ 10:00 am - 12:00 pm EST
Feb 09

Marketing, Promotion & Publicity BUS1060T

February 9 @ 7:00 pm - 9:00 pm EST
Feb 10

Marketing, Promotion & Publicity BUS1060T

February 10 @ 10:00 am - 12:00 pm EST
Feb 23

Marketing, Promotion & Publicity BUS1060T

February 23 @ 7:00 pm - 9:00 pm EST
Feb 24

Marketing, Promotion & Publicity BUS1060T

February 24 @ 10:00 am - 12:00 pm EST
Mar 02

Marketing, Promotion & Publicity BUS1060T

March 2 @ 7:00 pm - 9:00 pm EST
Mar 03

Marketing, Promotion & Publicity BUS1060T

March 3 @ 10:00 am - 12:00 pm EST
Mar 09

Marketing, Promotion & Publicity BUS1060T

March 9 @ 7:00 pm - 9:00 pm EST
Mar 10

Marketing, Promotion & Publicity BUS1060T

March 10 @ 10:00 am - 12:00 pm EST
Mar 16

Marketing, Promotion & Publicity BUS1060T

March 16 @ 7:00 pm - 9:00 pm EDT
Mar 17

Marketing, Promotion & Publicity BUS1060T

March 17 @ 10:00 am - 12:00 pm EDT
Mar 23

Marketing, Promotion & Publicity BUS1060T

March 23 @ 7:00 pm - 9:00 pm EDT
Mar 24

Marketing, Promotion & Publicity BUS1060T

March 24 @ 10:00 am - 12:00 pm EDT
Mar 30

Marketing, Promotion & Publicity BUS1060T

March 30 @ 7:00 pm - 9:00 pm EDT
Mar 31

Marketing, Promotion & Publicity BUS1060T

March 31 @ 10:00 am - 12:00 pm EDT
Apr 06

Marketing, Promotion & Publicity BUS1060T

April 6 @ 7:00 pm - 9:00 pm EDT
Apr 07

Marketing, Promotion & Publicity BUS1060T

April 7 @ 10:00 am - 12:00 pm EDT
Apr 13

Marketing, Promotion & Publicity BUS1060T

April 13 @ 7:00 pm - 9:00 pm EDT
Apr 14

Marketing, Promotion & Publicity BUS1060T

April 14 @ 10:00 am - 12:00 pm EDT
Apr 20

Marketing, Promotion & Publicity BUS1060T

April 20 @ 7:00 pm - 9:00 pm EDT
Apr 21

Marketing, Promotion & Publicity BUS1060T

April 21 @ 10:00 am - 12:00 pm EDT

Please Note: Course schedules are subject to change.


About Course Credit

If you choose to take this course for credit, you will be required to attend the instructor-led virtual classes for the course and record your attendance through our Learning Management System (LMS). To receive credit for the course, you must complete all course evaluations and obtain a minimum final grade of 60%. If you enroll in a course for credit, our Registrar's office will schedule a meeting with you to review the For Credit requirements in advance of the course start date. If you choose the Not for Credit option when you enroll, you will still be registered in the same course and have access to all of the same lectures and materials as the For Credit students, but you will not be able to apply the course as a credit towards one of Metalworks Institute's Online Diploma Programs.

Please Note: Credits can only be applied to online diploma programs within 24 months of course completion.


When taken for credit Marketing, Promotion & Publicity BUS1060T can be applied towards these associated Diploma Programs:


Syllabus

All of Metalworks Institute’s courses are organized into Modules. Click each module below to see the topics covered in that module.

In this learning module, students will be provided with a broad and thorough introduction to marketing, including the four Ps of marketing – Product, Price, Place, and Promotion. Students will also learn about market research and marketing objectives.

Requirements

Course Specific Requirements

Prerequisites & Corequisites
Introduction To The Entertainment Industry BUS1000T is the prerequisite for this course. In order to take this course, you must have already successfully completed Introduction To The Entertainment Industry BUS1000T.

Required Textbooks & Resources
• None

Suggested Textbooks & Resources
• None

Course-Specific Hardware & Software Requirements

Required Software
• None

Required Hardware
• None

General Requirements

Below are the minimum requirements to access and participate in the course environment. Please make sure to also check the Prerequisites, Corequisites and Course-Specific Requirements section above, and ensure your computer meets or exceeds the minimum system requirements for all software needed for your course.

Mac Users
 OS X 10.10
Yosemite or Higher

PC Users
• Windows 10

All Users
Latest Version of Google Chrome or Safari
Microsoft Teams
Webcam
Speakers or Headphones
Internal or External Microphone
High-Speed Internet Connection

Instructor

Image

Fernando D'Elia Jr
Instructor

Fernando D’Elia Jr. is an experienced marketing professional, consultant, and educator with a wealth of experience in information technology (Applications, Web Solutions, SEO/SEP development, SaaS platforms, Social Media), financial services (investments, venture capital, and merchant banking), and professional services.

Read More

Please Note: Instructor(s) is/are subject to change based on availablity.

Questions?

Our Admissions Counsellors are here to answer your questions and offer advice. Contact them directly via text or email. During business hours (9am – 5pm EDT), they are available using the live chat at the bottom right corner of the website.

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