BUS1060T_Marketing-Promotion-Publicity_Online-Course_Metalworks-Institute_Feature

Marketing, Promotion & Publicity BUS1060T

$3,895 – $4,495

For Credit: $4495

Not For Credit: $3895

This course will provide students with a detailed description of the infrastructure of the music industry and the roles of various music industry organizations, companies, and professionals in acting as support staff to musicians.

During this course, students will be introduced to the types of managers, including personal business and tour managers; the roles of talent agents and booking agencies; record companies and their artist & repertoire and artist development representatives; publishers and music publishing companies; promoters, presenters and event planners; music supervisors for film & television; studio managers and session contractors; music producers, and content creators for internet and video games; unions and performing rights.

Virtual Classroom Schedule

This course is delivered in a Virtual Classroom format. During classes, you will be able to interact with your instructor and peers in real-time through online tools and course software. The course has an assigned class schedule, evaluation dates, and assignment due dates. All classes are recorded and posted to your course page to review any content you may have missed. To get the most out of this course we strongly recommend you attend all classes. Please check the posted class schedule before you enroll. If you have any questions, please do not hesitate to contact our admissions team at admissions@metalworksinstitute.com.

Check The Schedule

Tue 19

Marketing, Promotion & Publicity BUS1060T

January 19 @ 7:00 pm - 9:00 pm EST

Wed 20

Marketing, Promotion & Publicity BUS1060T

January 20 @ 10:00 am - 12:00 pm EST

Tue 26

Marketing, Promotion & Publicity BUS1060T

January 26 @ 7:00 pm - 9:00 pm EST

Wed 27

Marketing, Promotion & Publicity BUS1060T

January 27 @ 10:00 am - 12:00 pm EST

Feb 02

Marketing, Promotion & Publicity BUS1060T

February 2 @ 7:00 pm - 9:00 pm EST

Feb 03

Marketing, Promotion & Publicity BUS1060T

February 3 @ 10:00 am - 12:00 pm EST

Feb 09

Marketing, Promotion & Publicity BUS1060T

February 9 @ 7:00 pm - 9:00 pm EST

Feb 10

Marketing, Promotion & Publicity BUS1060T

February 10 @ 10:00 am - 12:00 pm EST

Feb 23

Marketing, Promotion & Publicity BUS1060T

February 23 @ 7:00 pm - 9:00 pm EST

Feb 24

Marketing, Promotion & Publicity BUS1060T

February 24 @ 10:00 am - 12:00 pm EST

Mar 02

Marketing, Promotion & Publicity BUS1060T

March 2 @ 7:00 pm - 9:00 pm EST

Mar 03

Marketing, Promotion & Publicity BUS1060T

March 3 @ 10:00 am - 12:00 pm EST

Mar 09

Marketing, Promotion & Publicity BUS1060T

March 9 @ 7:00 pm - 9:00 pm EST

Mar 10

Marketing, Promotion & Publicity BUS1060T

March 10 @ 10:00 am - 12:00 pm EST

Mar 16

Marketing, Promotion & Publicity BUS1060T

March 16 @ 7:00 pm - 9:00 pm EDT

Mar 17

Marketing, Promotion & Publicity BUS1060T

March 17 @ 10:00 am - 12:00 pm EDT

Mar 23

Marketing, Promotion & Publicity BUS1060T

March 23 @ 7:00 pm - 9:00 pm EDT

Mar 24

Marketing, Promotion & Publicity BUS1060T

March 24 @ 10:00 am - 12:00 pm EDT

Mar 30

Marketing, Promotion & Publicity BUS1060T

March 30 @ 7:00 pm - 9:00 pm EDT

Mar 31

Marketing, Promotion & Publicity BUS1060T

March 31 @ 10:00 am - 12:00 pm EDT

Apr 06

Marketing, Promotion & Publicity BUS1060T

April 6 @ 7:00 pm - 9:00 pm EDT

Apr 07

Marketing, Promotion & Publicity BUS1060T

April 7 @ 10:00 am - 12:00 pm EDT

Apr 13

Marketing, Promotion & Publicity BUS1060T

April 13 @ 7:00 pm - 9:00 pm EDT

Apr 14

Marketing, Promotion & Publicity BUS1060T

April 14 @ 10:00 am - 12:00 pm EDT

Apr 20

Marketing, Promotion & Publicity BUS1060T

April 20 @ 7:00 pm - 9:00 pm EDT

Apr 21

Marketing, Promotion & Publicity BUS1060T

April 21 @ 10:00 am - 12:00 pm EDT

Classes for January 2021

Classes Search and Views Navigation

Calendar of Classes

Please Note: Course schedules are subject to change.

About Course Credit

If you choose to take this course for credit, you will be required to attend the instructor-led virtual classes for the course and record your attendance through our Learning Management System (LMS). To receive credit for the course, you must complete all course evaluations and obtain a minimum final grade of 60%. If you enroll in a course for credit, our Registrar's office will schedule a meeting with you to review the For Credit requirements in advance of the course start date. If you choose the Not for Credit option when you enroll, you will still be registered in the same course and have access to all of the same lectures and materials as the For Credit students, but you will not be able to apply the course as a credit towards one of Metalworks Institute's Online Diploma Programs.

Please Note: Credits can only be applied to online diploma programs within 24 months of course completion.

When taken for credit Marketing, Promotion & Publicity BUS1060T can be applied towards these associated Diploma Programs:

The Music Business Online Diploma Program is a 10 credit program that requires students to complete the following courses:

The Professional Sound & Business (Recording Engineering Major) Online Advanced Diploma Program is a 25 credit program that requires students to complete the following courses:

Audio Post-Production Aud2020T
Audio Post-Production Workshop AUD2120P
Business Ethics & Communications BUS1220T
Digital Audio Workshop AUD2150P
Digital Technologies AUD2000T
Employment Strategies BUS1030T
Financial Principles BUS1040T
Intellectual Properties & Contract Law BUS1050T
Introduction To The Entertainment Industry BUS1000T
Marketing, Promotion & Publicity BUS1060T
MIDI & Synthesis AUD2030T
MIDI & Synthesis Workshop AUD2110P
Music & Culture MUS3090T
Music Business BUS1070T
Music For Media MUS3101P
Music Management BUS1080T
Music Production AUD2170T
Music Theory MUS3070T
Practical Business Technologies BUS1090P
Principles Of Electricity & Electronics AUD2040T
Principles Of Sound & Acoustics AUD2010T
Psychoacoustics MUS3140T
Recording Engineering AUD2180T
Recording Engineering Workshop AUD2180W
Songwriting Analysis MUS3110T

Syllabus

All of Metalworks Institute’s courses are organized into Modules. Click each module below to see the topics covered in that module.

Module 1 - Introduction To Marketing

In this learning module, students will be provided with a broad and thorough introduction to marketing, including the four Ps of marketing – Product, Price, Place, and Promotion. Students will also learn about market research and marketing objectives.

Module 2 - Product & Price

Module 3 - Place

Module 4 - Branding

Module 5 - Marketing Methods

Module 6 - Marketing Plans

Module 7 - Introduction To Entertainment Marketing

Module 8 - The Four Ps Of Marketing

Module 9 - Introduction To The Internet & Online Media

Module 10 - The Importance Of Search

Module 11 - Social Media Marketing

In this learning module, students will embark upon a highly detailed study of social media marketing and related concepts and terms; from a brief history of social media and online communities to a practical introduction to creating a social media plan. This module will cover major social media networks, tools for measuring and analyzing the effectiveness of social media campaigns, social media economics, podcasts and webinars, social media ROI, social media management tools, and much more.

Module 12 - Digital Ecosystems

Module 13 - Mobile Marketing

Module 14 - Rewards & Loyalty Programs

Module 15 - Marketing & The Movies

In this learning module, students will examine marketing and the movies in a detailed and practical way. Topics include traditional movie marketing, key stakeholders in the motion picture industry, audience research, testing, movie theatres, media choices for film marketing, movie trailers and commercials, current movie marketing trends, licensing and merchandising, movie distribution models, and more.

Module 16 - Television Marketing

Module 17 - The Advertising Industry

Module 18 - Game Marketing

Module 19 - Radio Marketing

Module 20 - The World Of Mobile Apps

Module 21 - Sports Marketing

Module 22 - Music Marketing

Module 23 - Marketing Live Music

Module 24 - Music Distribution

Module 25 - Online Marketing For Musical Artists

Module 26 - Crowdfunding

Module 27 - Music Publicity

Module 28 - Media Plans

Module 29 - Event Publicity

Module 30 - Publicists

Requirements

Course Specific Requirements

Prerequisites & Corequisites
Introduction To The Entertainment Industry BUS1000T is the prerequisite for this course. In order to take this course, you must have already successfully completed Introduction To The Entertainment Industry BUS1000T.

Required Textbooks & Resources
• None

Suggested Textbooks & Resources
• None

Course-Specific Hardware & Software Requirements

Required Software
• None

Required Hardware
• None

General Requirements

Below are the minimum requirements to access and participate in the course environment. Please make sure to also check the Prerequisites, Corequisites and Course-Specific Requirements section above, and ensure your computer meets or exceeds the minimum system requirements for all software needed for your course.

Mac Users
• OS X 10.10
• Yosemite or Higher

PC Users
• Windows 10

All Users
• Latest Version of Google Chrome or Safari
• Microsoft Teams
• Webcam
• Speakers or Headphones
• Internal or External Microphone
• High-Speed Internet Connection

Instructor

Fernando D'Elia Jr
Instructor

Fernando D’Elia Jr. is an experienced marketing professional, consultant, and educator with a wealth of experience in information technology (Applications, Web Solutions, SEO/SEP development, SaaS platforms, Social Media), financial services (investments, venture capital, and merchant banking), and professional services.

Read More

Please Note: Instructor(s) is/are subject to change based on availablity.

Questions?

Our Admissions Counsellors are here to answer your questions and offer advice. Contact them directly via text or email. During business hours (9am – 5pm EDT), they are available using the live chat at the bottom right corner of the website.