Course Overview

Entrepreneurial Promotion & Marketing BUS1170T

$2,495

Creating that brilliant song or mix is only part of the process: in today’s FYI music industry environment, producers, songwriters and artists also need to know how to get their music to the public. In this course, students will learn the fundamental marketing and promotional skills and techniques used by industry professionals to get music to the masses.

Our industry-experienced instructors will explore the basic concepts of marketing, target marketing, and marketing segmentation and analytics. Students will also discuss the vital roles of promotion and publicity, and the ideal ways to use both traditional and modern digital and social media to distribute your music and capture new fans.
  • This is a certificate course which means that students who successfully complete the course will receive a Certificate of Completion from Metalworks Institute. However, this course cannot be applied as a credit towards Metalworks Institute's Online Diploma Programs.

Course Details

Virtual Classroom Schedule

This course is delivered in a Virtual Classroom format. During classes, you will be able to interact with your instructor and peers in real-time through online tools and course software. The course has an assigned class schedule, evaluation dates, and assignment due dates. All classes are recorded and posted to your course page to review any content you may have missed. To get the most out of this course we strongly recommend you attend all classes. Please check the posted class schedule before you enroll. If you have any questions, please do not hesitate to contact our admissions team at admissions@metalworksinstitute.com.

Check The Schedule

There are no upcoming classes at this time.

Please Note: Course schedules are subject to change.

About Course Credit

This is a certificate course which means that students who successfully complete the course will receive a Certificate Of Completion from Metalworks Institute. However, this course cannot be applied as a credit towards Metalworks Institute's Online Diploma Programs.

You can browse Online Courses that can be taken For Credit here.

Syllabus

All of Metalworks Institute's online courses are divided into learning modules which are outlined below. A more detailed syllabus is provided once students are registered.

Module 1 - Introduction To Marketing
In this learning module, students will be introduced to four Ps of marketing as they pertain to the music industry – Product, Price, Place, and Promotion.

Requirements

Course Specific Requirements

Prerequisites & Corequisites
Business Strategies For Audio Professionals BUS1140T is the prerequisite for this course. In order to take this course, you must have already successfully completed Business Strategies For Audio Professionals BUS1140T.

Required Textbooks & Resources
• None

Suggested Textbooks & Resources
• None

Course-Specific Hardware & Software Requirements
• None

General Requirements

Below are the minimum requirements to access and participate in the course environment. Please make sure to also check the Prerequisites, Corequisites and Course-Specific Requirements section above, and ensure your computer meets or exceeds the minimum system requirements for all software needed for your course.

Mac Users
• OS X 10.10
• Yosemite or Higher

PC Users
• Windows 10

All Users
• Latest Version of Google Chrome or Safari
• Microsoft Teams
• Webcam
• Speakers or Headphones
• Internal or External Microphone
• High-Speed Internet Connection

Instructors

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Fernando D'Elia Jr
Instructor

Fernando D’Elia Jr. is an experienced marketing professional, consultant, and educator with a wealth of experience in information technology (Applications, Web Solutions, SEO/SEP development, SaaS platforms, Social Media), financial services (investments, venture capital, and merchant banking), and professional services.

Read More

Please Note: Instructor(s) is/are subject to change based on availablity.

Questions?

Our Admissions Counsellors are here to answer your questions and offer advice. Contact them directly via text or email. During business hours (9am – 5pm EDT), they are available using the live chat at the bottom right corner of the website.

Jade

Admissions Counsellor Text Jade

Email: jade@metalworksinstitute.com
Mobile: 416-312-7168

Holly

Admissions Counsellor Text Holly

Email: holly@metalworksinstitute.com
Mobile: 416-312-7851

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